Amog C Raju

Growth Manager at BimaKavach

Promoted from Growth Marketer, January 2025. Two-person growth team, reporting to the CMO.

• •Scaled cross-sell revenue 3x from FY24 to FY26 to a ₹37L monthly average, increasing average policies per client to two, through WhatsApp and email lifecycle campaigns.
• •Improved client retention to 96% for the financial year ending March 2026 by running segmented lifecycle campaigns with the relationship manager team.
• •Scaled organic revenue 16.7x to ₹50L+ annually by rebuilding the SEO architecture and content engine, with ₹0 paid media spend across three years.
• •Co-built purchase, renewal and post-sale marketing automations in LeadSquared, cutting sales response time from days to minutes and contributing to a 2x company revenue jump.
• •Automated Net Promoter Score assignment in LeadSquared to track engagement, pairing it with renewal reminders so client follow-ups were no longer missed.
• •Grew monthly organic sessions 16x and qualified leads 13x per month in a low-search-volume B2B category.
• •Published 600+ blogs with one freelancer and a custom drafting bot, avoiding both a second writer and an external content agency.
• •Won AI-citation visibility across ChatGPT, Claude, Perplexity, Google AI Overviews and Gemini for high-intent commercial queries using schema markup and restructured comparison content.
• •Built custom RAG systems with insurance documents to increase the accuracy of email and WhatsApp outreach content at scale, powering client outreach and insurance agent communities.
• •Shaped the rebrand by helping lock the new design language, contributing to the brand book and leading rollout across every owned channel.
• •Launched and owned three media properties: the BimaKavach Insider email newsletter, the India Rising LinkedIn newsletter and the Bima Archives case study series.

Analyst, Marketing and Communications at Zephyr Management

• •Drove 4x website traffic growth across the firm's sites by owning SEO, keyword research and WordPress maintenance.
• •Supported a US$16M fundraise with marketing collateral, an investor database of Indian high-net-worth individuals, and investor communications.
• •Owned monthly and quarterly investor reporting, redesigning the reports and newsletter into a multimedia format, and grew LinkedIn following 3x through new formats.
• •Produced the Megatrends industry report and its launch press release, and led a brand identity refresh alongside a full website redevelopment.
• •Provided marketing support across the New York, Nairobi and Colombo offices, and organised hybrid investor events for existing and prospective investors.

Marketing and Business Development at TrakInvest

• •Built an outreach pipeline of 50+ Tier 2 and Tier 3 colleges for a fintech client's campus placement drives.
• •Researched and wrote a sales course that was sold to universities and colleges as a paid programme.

Campus Ambassador Team Leader at AIESEC

• •Led a campus ambassador team promoting AIESEC events and international volunteer programmes across colleges in Bengaluru.
• •Organised a TEDx-style event for 1,500 attendees and closed 10+ partnerships supplying user-generated content for marketing.